In today’s world more and more people access the internet and websites via their cell phone and tablet. Therefore it is crucial that your content be available and be formatted correctly to look right when people are perusing. Please see the article by Search Engine Watch below:

http://searchenginewatch.com/article/2320366/Top-10-Trends-in-Mobile-Across-Paid-Owned-Earned-Media

The article shows the growth and expansion of mobile internet use!! A popular term used lately is responsive design.

Basically it means –

Responsive Web design (RWD) is a Web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of re-sizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).^[1][2][3] 

According to  Wikipedia http://en.wikipedia.org/wiki/Responsive_web_design

In today’s world it imperative to have a good internet presence regardless of the device the potential prospect is using. Remember, its all about the mobile, mobile, mobile!!